Welcome to the Muskie Magnet Lures website!

The Muskie Magnet lure offers a new twist on an old lure concept: a rolling action on a jerkbait! This jerkbait is offered in both a 9" and 7.5" model. See our jerkbait lures here: Jerkbait lures.

Muskie Magnet 9" Atomic Cow Jerkbait

Muskie Magnet 9" Gold Jerkbait

What will they think of next?

Just when you thought all of the innovative lure designs had been thought of and tried ... along comes the Muskie Magnet tm lure. The Muskie Magnet lure is a jerkbait that darts and dives, zigs and zags like many of the others with one major difference. When the lure is jerked, it's patent pending design causes a 90 degree roll to its side and dives with a darting action. When slack is given, the lure flips to the belly down position and floats toward the surface. You can see pictures on the (pictures page). It is this flipping action we believe triggers a lot of strikes. This lure works equally well on musky and pike.

Contrast is important in lure design.

Baitfish have light bellies and dark backs. Why? Evolution would have us believe that the ones that were dark on the bottom and light on the top got eaten and were no longer around to produce offspring like themselves. How do light bellies and dark backs aid in survival? In a boat looking down into the water a white object is much more visible than a dark object, just the opposite is true if viewed from the bottom of the lake, a light object is much more difficult to see than a dark one that silhouettes against the lighter sky. So if a muskie is under a suspended baitfish, the baitfish has a better chance of not being seen if it has a light belly.

The Muskie Magnet is like a sick minnow, but bigger.

Did you ever see an oxygen starved minnow in a minnow bucket? Open the bucket and maybe a few are belly up and maybe a few are on their sides. Move your hand toward them and the ones with enough energy will right themselves and swim toward the safety of the bottom. Given a few seconds the minnow will roll back to its side and float to the top. In nature, sick or injured fish will also behave this way. To a predatory fish this has to look like an easy meal. That is why most of our paint jobs are light bellies with contrasting dark bars or stripes an the side. The Muskie Magnet takes advantage of this contrasting color flash. First when the bait is jerked forward it flips ninety degrees to expose the dark color of the side, when slack is given it flips back to the original position and floats toward the surface exposing the light belly. This provides an alternating pattern of light and dark as the bait is retrieved.